A space for lifestyle, thought, movement, and wellness—told with honesty, a little chaos, and a lot of heart. Welcome to WOOLF.
deciding on a name, vibe, and feeling
Creating WOOLF.
brainstorming

curating a vibe
Welcome to WOOLF.
After launching my substack fast, with a loose plan in mind, I have finally gotten around to adjusting. I guess you could say I’m mastering the art of not waiting until something is perfect!
Inspired by a student-run magazine at my alma mater, James Madison University, Proust. The name embodied simplicity and originality, which was exactly what I envisioned for myself. We started with With Love, The Vault, The Standard and The Archive, eventually evolving to something blunter.
A nod to Virginia Woolf, a pioneer of stream-of-consciousness writing and a key figure in 20th-century modernism, this project reflects my non-linear way of thinking and writing. It’s honest, occasionally chaotic, and rooted in authenticity and outspokenness.
Here’s what you can expect from WOOLF:
Lifestyle. Thought. Movement. Wellness. And throw some mood boards and monthly favorites in the mix as well. Some weeks, you might find a roundup of my favorite products and recommendations, while others will be word vomit on a page from a twenty-something-year-old who probably should focus on the whole “privacy is power” thing instead of saying exactly what’s on her mind all the time. Did I mention I love a run on sentence?
So, welcome to the world of WOOLF! So please, stay awhile and maybe overshare with me, love loudly and live beautifully. I am so excited you’re here!
xx Ana